01
–

A.I. to stream-line the medical billing process.

Alpha Health A.I. is creating intelligent automation to improve efficiency and performance for healthcare institutions. Their vision is to utilize machine learning to organize healthcare information, and complete billing tasks to reduce the cost of care, improve the patient experience and empower healthcare workers to do their most important work. We were tasked with launching the brand with a new identity and website.

IDENTITY / WEB DESIGN

02
–

Silicon valley meets healthcare.

Alpha’s AI learns and becomes more efficient at processing tasks. So, we wanted to create a brand that felt future-forward, human, trustworthy, efficient, transformative, medical, and streamlined. The mark itself is based on the idea of streamlining and transformation. The logo is based on a 3 row grid. The top row being 3 individual dots, and as you move down the logo the shapes become more and more streamlined ending with a solid line.